• Timeless

     

    Understated

  • Elegant

     

    Colourful

  • Iconic

     

    Classic

DIOR

The Dior fashion house was founded in Paris in 1946. It was known for its elegant shapes and sublime details. A series of licensing deals were made in the 1950s which led to the expansion into accessories including handbags.

The first Dior eyewear collection was introduced in 1969. The collection embodied influences from the handbag range. They included the Dior logo (revolutionary at the time), metal fixtures like the bag closures, a quilted texture and embedded jewels. It was the first designer eyewear line from a high profile designer.

The signature style was oversized frames with rounded corners. Elegant upswept shapes followed. The Dior brand also started a trend towards acetate frames as opposed to metal. They used lightweight “Optyl” acetate in a variety of colours to introduce a range that women could match to their makeup colours. These features remain in the Dior collection today.